Before taking you on how to build a career in digital marketing, we should analyze how marketing has evolved till now. If you have seen the 90s or early 2000s times, you presumably remember those awesome TV commercials. A couple of them were perfect, while some others were a piece recoil inciting.
However, most of the advertisements had a goal to aware you of the product and attempt to impact you to buy it. Most of the companies spend an enormous amount of money on promoting and advertising their item. It’s their approach to draw in new customers and expand the customer pool. You may have just speculated that marketing is exceptionally reliant on customer patterns. So, now, where does digital marketing comes from?
Digital Marketing Need:-
Try to think about when you last sat in front of a TV for an extended period. Most people may not recall it. This is because of the internet and easy streaming of TV Shows on mobile; people have moved from Television to the internet. With this change, companies also shifted to the digital world and started opting for digital marketing instead of traditional advertising. It has become a rewarding choice, and the demand for digital marketing is expanding.
What is Digital Marketing?
After reading about the increasing demand for digital marketing, let’s discuss the concept of Digital Marketing. Like traditional marketing, digital marketing has the same objective of attracting customers to buy their services or product. Still, the only difference is of the medium through with the marketing has been done.
Digital Marketing is a process of promoting the business online on a mobile phone, computer, and laptop through various digital channels like Social media, search engines, email, Google ads, mobile apps, and more. Since the companies shifted to digital marketing, they have started hiring digital marketers for different roles and with specific skill sets that fit in that role. As a Digital Marketing Professional, you may run over these fields in Digital marketing:-
- Video and audio production
- Mobile Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Interactive Technology (like AI)
- Social Media Marketing (SMO)
- Email Marketing
- Content management and curation
- Marketing automation
- Web Design
- Web Development
- Copywriting and editing
- Business and marketing strategy
Best Ways to Build a Career in Digital Marketing
AT present, Digital Marketing is the most demanded career. Thus, To make a successful career in digital marketing, you should keep all these points in mind:-
1. Learn the Basics of Digital Marketing
Learning about Digital Marketing basics is the primary step towards making a successful career in Digital Marketing. A fresher should have proper knowledge of all the components or modules of Digital Marketing.
Digital Marketing is a Vast field and is not restricted to a single component or module. Therefore basic knowledge of all the elements is a must. An excellent digital marketer should know about the basics of the below-mentioned components of Digital marketing so that you can work with them. You need to learn about these necessary components of digital marketing:-
- SEO- Search Engine Optimization
- SMM- Social Media Marketing
- SEM- Search Engine Marketing
- Google Analytics
- Google Search Console
- Email marketing
- Affiliate marketing
- Content creation
- Mobile Marketing, and
- Video Marketing
These Components can be learned by taking an Online or offline Course in digital marketing. It’s your choice if you want to do an online or offline course. The offline course is an excellent way to learn digital marketing basics, but if you are choosing an online course, then select interactive live classes rather than pre – recorded video. It helps you solve your query quickly and will assist in understanding all the components easily.
2. Start your Blog
Start your blog as it is the easiest way to move one step ahead towards achieving a promising career in digital marketing. Taking a digital marketing course is not enough; you should also know how things work. So, for gaining more practical knowledge, it’s good to create your blog and start blogging.
Moreover, blogging made you earn some income through Guest blogging and Google Adsense.
3. Get Digital Marketing Certifications(Google Ads, Facebook Blueprint, Hubspot Certification, etc.)
There are many digital marketing certifications available online such as – Facebook blueprint certification, Google ads certification, Hootsuite Social Marketing certification, Hubspot certification, etc. You can show your skills by passing these online certifications.
You have to examine before taking these certifications; for this, you are provided with study material and some practice tests before starting the main examination.
You can add these certifications in your resume or on your LinkedIn profile. It will help you get a reputed job and assure you that you have the required skills and knowledge.
4. Learn to Read and Analyze Analytics reports
You should know how to analyze and understand the Analytics report. It shows how your website performs on online platforms, or the strategy you are applying is working or not.
In Google Analytics, you can see – the number of page views and clicks, Demographics of the audience, how many people get converted, and the mode of traffic. This will help you to understand the effectiveness of your campaigns and website.
5. Know the Use of Different Digital Marketing Tools and Plugins
Nowadays, there are a lot of tools available to make digital marketer works easier and faster. Learning these tools and plugins helps you make a successful career in Digital Marketing by measuring your work results and performance.
Every Company wants its employees to know using crucial digital marketing tools.
Ahref, semrush, Google search console and Google Analytics are some of the tools that you should know how to use. These tools help you to keep track of the works and projects that you have done.
6. Go for a Perfect Internship to get Practical Experience.
After taking the course and do things of your own, now you should experience the outside world to gain more practical knowledge and a real experience of everything.
For this, an Internship will be essential as it will help you deal with different projects simultaneously. Additionally, it will also tell you how to make strategies for various components and situations, oversee and improve errors, and quantify your success.
If you do a Digital Marketing Internship, you will get an opportunity to work in a job like an environment, and it also adds experience to your resume while you go for a Job interview. If you did an internship, you would have a higher chance to select your fellow mates as you have done training under some of the digital marketing experts who have guided you at every stage.
An internship also helps you work as a freelancer, as you have already learned time management and strategy-making in an internship while working under digital marketing experts.
7. Go for a Reputed Job
After gaining internship experience, you should get in for a reputed job profile in digital marketing. For getting a good job, make an attractive resume that contains all your skills, certificates, and work experience. Give interviews with many jobs and then decide the best one.
Internship experience adds extra marks to your resume, and it may be chosen over others. There are many job profiles available to select the one that best suits your skill and interest.
Some main jobs are:-
|Role||Salary in Rupees|
|Digital Marketing Manager||4 lakhs to 10 lakhs|
|SEO Manager||3 lakhs to 7 lakhs|
|SEM/PPC expert||3 lakhs to 5 lakhs|
|Web developer/designer||3 lakhs to 6 lakhs|
|Social Media Manager||3.5 lakhs to 7 lakhs|
|Content Writer||2.5 lakhs to 5 lakhs|
8. Stay Updated with New Trends
Getting a Good and Reputed Job is not enough in Digital Marketing, as digital marketing tactics and trends change from time to time. So, every digital marketer has to be updated with the latest trends and tactics.
Digital marketing is a fast-changing field; those who stick with old trends remain behind their fellow mates. To build a career in digital marketing, it is necessary to be updated with the latest digital marketing trends.
9. You can also Start Your Own Business.
You can also build your career in digital marketing by becoming your own Company’s boss and running a successful business. Not every business career gives you this opportunity to start your own business by creating a team of 5-6 professionals digital marketers.
Due to the increasing demand for digital marketing agencies and digital marketers, your business will get to the next level.
10. Create a Portfolio for yourself
A portfolio helps you to show your work to the clients that you have done so far. A good portfolio highlights your work so far and how you rank a particular website or content writing work. Most digital marketing has been built an online portfolio to showcase their work to the clients anytime. You should also remember to put your best work at the top to make a good impression. The portfolio helps in career growth in digital marketing.
11. Become Expert in One particular field of Digital Marketing
Digital Marketing is a vast field and providing several options to choose you. This doesn’t mean that you have to become an expert in all the fields. You should have expertise in one field only and have a basic knowledge of everything.
An old saying states that a “Little bit of knowledge is a dangerous thing.” Therefore, instead of knowing a little bit about everything, you should choose a particular field and expertise.
I have a keen interest in Writing then you can become an expert in content writing. If you want to open an online store, then you should be an expert in E-Commerce marketing. Similarly, there are other fields like SEO, SMM, SEM, etc. You can do specialization according to your interest.
12. Start as a Freelancers
If you want to work at a home facility, then you can start a freelancing service. You can expand your connections while working as a freelancer in digital marketing.
Like freelancer.com, Fiverr, Up work, 99 designs, etc., many websites provide freelancing services to a massive number of candidates.
These online websites take work from different peoples who need digital marketing services and help them hire freelancers. Freelancers help people to have promising career opportunities in digital marketing by providing a good amount of money by completing the tasks.
Digital Marketing has a bright future. You need to follow the above steps if you want to build a successful career in digital marketing.
There is nothing to start later; it’s always now or never. So, people who have an interest in digital marketing should start working from now towards it. This field is endless in terms of scope and opportunities. Digital has several opportunities; those who enter this field at present will secure a bright and prosperous future.