Marketing is all about reaching the right customer at the right place and at the right time.
Earlier, before the era of Digitization, the effective way to reach your customers was through print ads, discount coupons, pamphlets, and big hoardings, where customers used to see it and gave a call or visited your physical store.
But now you must have noticed the shift from print ads to social media and Google ads. People are spending more time online and why shouldn’t they? When each and everything is readily available digitally and is supplied directly to their doorsteps.
So, in these times if you want to grow your business and reach your target audience across the Globe it’s essential to do Digital Marketing for Business.
No matter whether your business is small, big or global if you are not present where your customer is looking for you, you’ll be left behind.
Digital Marketing can do miracles for your business. From increased revenues to building brand reputation Digital Marketing is something which every business needs in today’s time.
Don’t you agree with me?
If Yes then Great, if No then do read the various Importance of Digital Marketing given below –
Today in the Online World it is clear that customers first look for products or services online.
As per a survey by Think With Google, 59% of shoppers surveyed say they research online before they buy to ensure they are making the best possible choice.
Even consider yourself, don’t you begin your search for a product through Google? Even I do that! We all consider checking reviews, quality, pricing, etc, online before visiting the store.
So, if a business doesn’t have an online presence, most likely it’ll loose customers like you and me.
Even, nowadays just having an online presence is not enough if your competitors are found before you, you’ll still have no existence. So, just creating a website and waiting for customers to come is no more an option, you can only attract customers if you have a strong Digital Marketing Strategy for Business. From SEO to Social Media and Email Marketing you need to nurture your consumers and build a strong relationship with them to drive sales and revenue.
Digital Marketing is a broad term including various platforms like Website, Social Media, Email, Blogs, etc. And if your Target Customer is spending time across any of these channels it’s essential to build your presence over there. Otherwise, you’ll loose them in the hands of your competitors.
One of the most important things, to increase your visibility across various Digital Platforms is Content. The content you’ll produce will reflect your Brand. It’ll help your prospects understand what products and services you provide, what is your USP, and how you’ll help in solving their problems.
So, along with being present across various Digital Platforms you also need to provide valuable content to your users. For doing successful Digital Marketing for Business it’s essential to serve personalised experiences, and genuine customer reviews, it will help you build strong relationships with your audience who will turn into your loyal customers.
Building a Reputation or Goodwill is essential for every Brand’s survival. So, along with producing Strong Content across various Digital Platforms you also need to build your reputation and you can do it by –
These will help you to build your Brand Reputation across different Digital Channels.
Another important benefit of Digital Marketing for business is it helps you to know your customers better. With Digital Marketing you may have two-way communication with your customer while through traditional marketing only one-way communication is possible.
Social Media is an excellent medium for businesses to connect with their customers on a personal basis. Through platforms like Facebook, Twitter, and Instagram brands can engage with their audience in a remarkable way. It is also a medium for users and customers to ask their queries or concerns directly through the brand’s social media channels. According to Smart Insights, 63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business.
With addressing to consumer’s problems quickly it also helps in building relationships and improves customer satisfaction rates.
Not just Social Media, with the help of Website, Blogs and Emails, brands can get in touch with their consumers and know about their needs and wants on a personal level. Which may help in developing products and services fulfilling their needs and solving their problems. It will not just help in building better relationships but will also increase the ROI.
A big importance of Digital Marketing for business is it allows marketers to keep track of their Marketing Campaigns, so they can detect what is working and what’s not. Digital Marketing makes the process of tracking campaigns very easy and effective. It allows you to track and monitor the campaign in real-time so that you can check the progress and rectify mistakes if any, you can also save yourself from any further wastage of money by pausing unproductive campaigns.
Also, you may run A/B testing ads and find out what resonates best with your target buyers. With this effective methodology of tracking ads, marketers can easily determine their Return on Investment. They can also find out the improvements and save them for creating better campaigns in the future.
Whether the company is Big or Small spending the marketing budget consciously is essential for everyone. With Digital Marketing one of the greatest benefits is it is Cost Friendly. Strategies like SEO and Email Marketing costs just a fraction of what it costs to produce a print ad or TV ads.
Not only it is affordable but the ROI through Digital Marketing Strategies is also very high. As per Demand Metric, Content Marketing costs 62% less than traditional marketing and generates about 3 times as many leads.
Not just Content Marketing overall digital marketing offers excellent ROI.
By investing in more cost-friendly methods Marketers can optimize their marketing budget. By saving money through economical digital marketing campaigns and also investing in some of the important Traditional Marketing Campaigns marketers can plan their marketing budget in the most effective way. They can get maximum returns out of their strategies.
Digital Marketing Channels allows you to provide a personalised experience to your buyers through interactive videos, engaging graphics, and user-generated content. According to Think With Google, People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.
Social Media Ads allow you to target consumers on the basis of their interests, demographics, etc, which is a great way to provide a personalized experience to buyers through ads.
Retargeting Ads also serve a great way to remind consumers what they left behind.
Through personalized ads along with engaging content, you can stay at the top of the head of your consumers and also influence their purchasing decisions.
If you want to expand your business in this Digital Industry, you need to keep an eye on your competitors. According to hubspot.com, 70% of marketers are actively investing in content marketing. Nowadays, when the majority of brands are procuring the online market, competitors can provide you with a great opportunity to learn about what’s working and what’s not.
What kind of blogs are they writing? What kinds of videos and graphics they are producing? Which of their Content is getting the most engagement?
These kinds of questions will help you realise whether you can produce better content than your competitors.
It is clear that if you do not incorporate Digital Marketing in your business your competitors will and you’ll definitely be left behind. Not only you’ll loose the opportunity to attract new prospects but gradually you’ll also loose the existing ones.
Digital Marketing allows you to get to know your customers better. Through your Blog and Social Media Channel, you may begin a conversation or conduct surveys with your prospects to know more about their problems and needs. It’ll help you to create better products and services.
With the help of Digital Marketing, you can build a trusted relationship with your buyers. And also advertising through digital media is much more cost-friendly than traditional media channels.
Apart from it, Digital Marketing allows you to reach customers globally as well as attract more customers locally. So, whether you are a big brand or a local shop Digital Marketing can help you grow your business.
Is your Business Online?
Let me know in the comment section below!